Document Type


Publication Date

Winter 1-15-2015


Overview: The social platform Twitter is an important vehicle -- and one that those in health research and policy can use for disseminating health innovations and evidence. As of January 2014, 19 percent of online adults use Twitter and -- of that group -- half use the site to acquire news. Then, and perhaps equally important, nearly 70 percent of journalists are on the site, providing incredible opportunity to engage with media who cover health and health care policy.

With Twitter's significant online user presence and competing subjects, how do you stand out in the noise, identify and connect with the right people, and manage the flow of information to maximize your efforts?

This webinar, the second in a series sponsored by the EDM Forum in collaboration with the AcademyHealth Translation and Dissemination Institute, discussed strategies for moving knowledge into action through Twitter, based on feedback from researchers and media who are active in the space.

Learning Objectives:

By the conclusion of the session, participants were able to:

  • Understand what makes an effective tweet
  • Know how to identify and monitor individuals, communities and topics of interest on Twitter
  • Know to communicate actionable, relevant information on new research to non-technical audiences

Course Level: 101 (Introductory)

Acknowledgement: This webinar is brought to you by AcademyHealth's EDM Forum. The EDM Forum is funded through a cooperative agreement from the Agency for Healthcare Research and Quality, Grant #U18 HS022789-01. To learn more about the EDM Forum, please visit

Faculty: Kristin Rosengren (moderator), AcademyHealth; Zachary F. Meisel, M.D., M.P.H., M.S., Perelman School of Medicine at the University of Pennsylvania; William Gardner, Ph.D., Children's Hospital of Eastern Ontario; Whitney Bowman-Zatzkin, M.P.A., M.S.R., Flip the Clinic, Access Our Medicine

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